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The Workshop

Point Made: How to Write Like the Nation's Top Advocates

Many litigators write well. But how many write like Elena Kagan, Seth Waxman, Walter Dellinger, Ted Olson, Maureen Mahoney, Eric Holder, David Boies, John Roberts, or Brendan Sullivan?

If you want to get closer to the top, this new workshop will give you specific ways to do so.

After reviewing more than 500 motions and briefs from the most prominent advocates, I've identified the following techniques:

  • Three ingredients for a compelling introduction
  • Nine ways to add interest to your sentences
  • The best way to draft headings
  • How to structure sections in opening briefs and in replies or oppositions
  • How to integrate case law
  • Two ways to use parentheticals
  • The best way to introduce block quotes
  • How to make your prose flow
  • How to use examples and analogies
  • Three ways to make fact sections more compelling and persuasive

Examples come from dozens of advocates, dozens of trial and appellate filings, and specialties ranging from intellectual property to antitrust and criminal law.

In three hours, you'll go on a fast-paced tour of the best practices in advocacy writing.

Sample Agenda

9:00 AM: Distilling the Brief into a Winning Message
9:45 AM: Finding a More Natural Voice
10:45 AM: Short Break
11:00 AM: Structuring Sections as a Dialogue
11:45 AM: Drafting More Compelling Facts
12:00 PM: End

Enthusiastic Feedback

  • "Amazing, excellent, and extremely useful."
  • "Terrific presentation, with specific, practical advice."
  • "I've written or edited over 1,000 briefs. This is by far the best course I've seen."
  • "I wish I had taken this 20 years ago."
  • "By far the most interesting and useful writing course I've taken."
  • "Great materials and great presentation."
  • "Concrete, practical tools that I could use immediately."
  • "Ross was an amazing presenter. The content alone was interesting and useful, but he made it entertaining."
  • "Exciting pace."
  • "Fantastic. All lawyers should hear what Ross has to say."
  • "Offers tips that can be readily applied."
  • "Very direct, useful information."
  • "Fun and interesting."
  • "Entertaining and timely."
  • "A very enthusiastic and engaging speaker."
  • "One of the best seminars I've taken in my 40 years of practice."

If you would like to learn how to bring the Point Made workshop to your organization, please contact Ross at 703-209-0121 or send an email to For information on Ross's other writing workshops, please see the Legal Writing Pro website.


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